Competing for Graduate Leads in a Shrinking Market


Graduate enrollment leaders face a dual challenge: prospects are harder to find and harder to convince. With 80% of students shopping in stealth, 36% citing high costs as their top barrier, and confidence in higher education at an all-time low, traditional lead sources and generic messaging are no longer enough.

This new playbook lays out four strategies to help you compete more effectively by expanding your top of funnel, proving value earlier, and cutting through the noise with messaging that resonates. Inside, you’ll see how to:
  • Expand and diversify your funnel
  • Prove ROI upfront
  • Use authentic voices to build trust quickly
  • Differentiate your value proposition so your programs make the shortlist

Get the Insight Paper

Read the Playbook