Consistency in the Face of Volatility

How Adelphi University Meets Graduate Enrollment Goals

Discover how Adelphi University is navigating today’s graduate enrollment headwinds—and leaving guesswork behind through data, precision marketing, and student-first strategy.


On Demand | Slides & Recording

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Webinar Description

Graduate school leaders face pressing challenges in a volatile market driven by several factors, including increased competition, the impending demographic cliff, questions about the value of a graduate education, and of course most recently, federal policy changes. In this webinar, leaders from Adelphi University and EAB will share how their partnership has allowed them to sustain graduate enrollment, better meet student needs, and improve their understanding of the market.

Watch to hear directly from Shawana Singletary, Assistant Vice President and Chief Enrollment Officer, for a discussion of the strategies Adelphi has implemented, including:

  • Using market and student demand data to improve program offerings
  • Launching sophisticated, multi-channel marketing campaigns to nurture prospects throughout their enrollment journey and propel application activity
  • Engaging sought-after prospects through responsive, data-driven messaging
  • Triaging admissions team outreach based on responses to micro-surveys that gauge prospects’ intent

Watch the On Demand Webinar

Webinar Speakers

Jennie Bailey
Principal Strategic Leader, Adult Learner Recruitment
EAB
Val Fox
Consultant and Principal, Adult Learner Recruitment
EAB
Shawana Singletary
Assistant Vice President and Chief Enrollment Officer
Adelphi University