Presenter

Will Lamb
Dean, Graduate and Adult Learner Recruitment

Areas of Expertise
  • Continuing and Online Education
  • Curriculum and Academics
  • Strategy and Planning
Webinar

Designing Graduate and Adult Programs to Stand Out in a Crowded Market

Too often, institutional leaders design adult-serving programs without adequately considering which features their target students will value most when choosing programs. To grow enrollment amid stiff competition, leaders of graduate, online, and degree completion programs must ensure that their programs are designed to attract prospects and stand out in a crowded market.
On-Demand Anytime
Join former business school dean and current Dean of EAB’s Graduate and Adult Learner Recruitment, Dr. Will Lamb, to learn about the program design considerations that best inflect enrollment growth.

Attendees will learn about:
  • EAB’s latest research on the state of competition in the graduate market
  • Best practices for developing competitive and marketable programs, including recommendations on how to determine the schedule, modality and admissions requirements that will help your program grow and scale
  • Recommendations for ensuring programs meet the needs of today’s adult learners
Register Now
On-Demand Anytime