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Executive Briefing

Designing a Differentiated Student Value Proposition

How to Make Your Institution Stand Out in Today’s Market

To stand out in an increasingly competitive market and attract prospective students, institutions need to build a differentiated student value proposition. Differentiation moves beyond the mission and values of an institution that are often the spotlight of strategic plans to focus on student needs and unique school offerings in students’ language.

This brief lays the foundation for leaders to develop a distinctive value proposition that is relevant to identified student groups, distinctive from competitors, and provable with outcomes data.

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