Developing and Marketing Online Programs

A Primer for Online Growth in a Post-COVID World

Spring 2020 was a moment of reckoning for online education. The intensified focus on online learning during the pandemic has only underscored the importance of online programs in the graduate, professional, and adult learner ecosystem. Beyond the pandemic, the online market is rife with enrollment and revenue opportunity but also increasingly complex, competitive, and expensive to develop and operate in.

Explore EAB's latest white paper for tools and strategies to help guide your institution’s online program development and marketing strategy, along with insights from leaders in online enrollment.

Download this white paper for:

  • Six factors to consider when developing online programs
  • Strategies to incentivize faculty buy-in to online course development
  • Recommendations for marketing online programs to grow and scale
Download the White Paper