Differentiating Your Graduate and Adult-Serving Programs in a Competitive Market


Val Fox
Consultant and Principal, Adult Learner Recruitment







Katie Shaver
Managing Director, Partner Development, Adult Learner Recruitment

Today’s graduate enrollment market is in flux. Institutions are looking for students to offset declines in international and undergraduate enrollment, and standing out in the crowd will matter. Defining and communicating your institution’s unique value proposition has never been more important. But descriptions like “flexible,” “in-demand skills,” and “hands-learning”—while appealing—don’t help your graduate, online, and adult ed programs stand out in today’s hyper-competitive market.

Join us for a dynamic, workshop-style session about how to distinguish your graduate and adult-serving programs from competitors. Attendees will learn how to move beyond generic messaging to craft a compelling, distinctive narrative that highlights the unique value of your programs.
May 8, 2025 12:00-1:00 PM ET
You and your team will leave with clear and immediately actionable strategies to:

  • Evolve marketing messages beyond common claims
  • Identify and communicate your program’s unique value proposition
  • Embed your differentiators into your marketing and program design strategies
Register Now
May 8, 2025 12:00-1:00 PM ET