Advancement Experts

Meredith Dobbins
Director of Advancement Product Marketing











Mark Shreve
Senior Director of Partner Development







Areas of Expertise
  • Marketing and Recruitment
  • Alumni Relations
  • Digital Marketing and Communications
On-Demand Webinar

5 Strategies for an Effective Alumni/Donor Digital Experience

This on-demand webinar is ideal for advancement leaders focused on strategy, innovation, and overseeing annual giving teams.

Colleges and universities struggle to match digital experiences their alumni and donors receive from competing nonprofits and retail outlets. While alumni expect a cohesive digital experience from their alma maters, privacy challenges and rapid changes to digital media platforms make it difficult for advancement teams to keep up.
Webinar Slides Recording

Join EAB’s Advancement Marketing Services team to think beyond social media posts and to learn strategies for an effective digital marketing program. EAB will address the problems digital marketing can solve for fundraising and better equip your team to reach advancement goals, including:

  • Digital acquisition strategies to reach alumni you have not engaged
  • Retargeting efforts to mimic the “retail experience” 
  • Planning a year-long donor journey to complement other channels
  • Analytics that highlight new opportunities
  • Making the case for a digital marketing budget
Watch On Demand
Webinar Slides Recording