Join EAB’s Advancement Marketing Services team to think beyond social media posts and to learn strategies for an effective digital marketing program. EAB will address the problems digital marketing can solve for fundraising and better equip your team to reach advancement goals, including:

  • Digital acquisition strategies to reach alumni you have not engaged
  • Retargeting efforts to mimic the “retail experience” 
  • Planning a year-long donor journey to complement other channels
  • Analytics that highlight new opportunities
  • Making the case for a digital marketing budget
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