Harnessing the Power of Digital Marketing for Graduate and Adult Lead Generation

The 2024 Adult Learner Recruitment Survey found that four of the top five sources graduate and adult students use to find programs are digital. The message this communicates is clear: Digital marketing is essential for reaching today’s students. However, even institutions that invest heavily in digital marketing can find it hard to keep up. The landscape evolves rapidly, with AI-driven search changes, shifting social media habits, and increasing bot activity reshaping best practices.

Without a proactive approach, even well -funded digital strategies can fall behind. Download this report to see how to navigate these challenges, optimize digital marketing efforts, and stay ahead in an era of constant change.

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