How One University Expanded Their Prospect Audience and Grew Graduate Enrollment

A Case Study with Dogwood State University*

Historically, Dogwood State relied heavily on re-recruiting current undergraduate students and alumni to reach their graduate enrollment goals. But with plateauing undergraduate enrollments in recent years, in addition to limited marketing resources and staff, Dogwood State struggled to expand graduate enrollment.

Learn how Dogwood State partnered with EAB to expand their prospect audience and leverage intent-based marketing to support students at every step of the enrollment journey—resulting in a 6% increase in enrollment in 2020 and influencing $1.2 million in net tuition.

*A pseudonym