Shifts in perceptions of higher education and declines in constituent engagement continue to impact higher education systems everywhere. At the same time, budgets and resources are getting tighter, while the demand for advancement teams to raise more revenue continues to increase. To thrive in this volatile environment and connect more effectively with your alumni and donors, you must move beyond “what you’ve always done” and embrace innovation and change.
In this webinar, EAB experts Evan Kahn and Meredith Dobbins will explore print and digital fundraising strategy tests conducted by EAB’s Advancement Marketing Services. Plus, they will share the value of learning from your donors and adapting your strategy for higher engagement and better results.
