Presenters


Brandy Palmer, Senior Director of Demographic Analytics






Ian Watt, Managing Director, Undergraduate Partner Success 


Areas of Expertise
Strategy and Planning
Marketing and Recruitment
Webinar

Test Cancellations and Recruitment Implications: How to Maximize Your Targeting Strategy Amid List Source Uncertainty

On top of its many other negative effects on higher education, the pandemic has also caused several key ACT and SAT test dates to be postponed indefinitely. This creates uncertainty with respect to when and which students colleges may be able to contact in recruitment outreach.  This webinar will cover key developments in this fast-moving terrain, including the latest news from ACT and College Board. 
April 15 1:00 - 1:30 pm ET
In this webinar, EAB experts will explain steps you can take to compensate for shortfalls in available names, such as:
  • bolstering available lists
  • engaging stealth prospects
  • and maximizing inquiry conversion
Download the Presentation
April 15 1:00 - 1:30 pm ET