While alumni support remains a cornerstone of institutional advancement, the landscape is evolving. With declining alumni engagement and mounting pressure to meet increasing fundraising goals, it's imperative to broaden your program's focus.

Watch this webinar where our advancement experts will explore effective strategies to expand your annual giving program to non-alumni audiences. We'll share valuable insights on identifying prospects, tailoring messaging, leveraging technology, and cultivating long-term relationships with new audiences. Key topics covered include:

• The importance of diversifying your university's support base
• Effective strategies for engaging parents of alumni
• Best practices for fostering community support
• Tips for cultivating strong relationships with dedicated faculty and staff

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“I’m able to do it on my own time instead of having to set an appointment to do everything, I can kind of get a jump start before meeting with my advisor.”

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