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Enrollment Marketing in the Age of Agentic AI

Unveiling EAB’s 2026 AI Roadmap and Strategic Vision

The higher education market is saturated with AI promises, yet most overlook the reality of how students and families actually search, compare, and choose institutions.

EAB’s latest research cuts through the noise to answer the questions leaders are asking now: How will agentic AI transform student recruitment? And what must enrollment and marketing teams do today to stay ahead of the curve?

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Webinar Recording & Slides

January 26

1:00-2:00 p.m. ET

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In this on-demand session, EAB’s enrollment marketing experts will share new insights from our survey of 5,000+ prospective students, revealing how AI is already reshaping college search and yield for both undergraduate and graduate programs. We’ll map four potential scenarios for AI’s long-term impact and outline the strategic foundations that every enrollment office should begin building now.

You’ll also get an in-depth look at how EAB is incorporating agentic AI into our marketing and enrollment ecosystem to deliver highly personalized campaigns and better student experiences.

You’ll learn:

How high school students and adult learners actually use (and perceive) AI today and how their expectations have changed in the last year
How to prepare for multiple AI futures, including no-regrets strategies to protect enrollment regardless of which scenario prevails
How to blend proven campaign design with AI-powered automation, and how to balance human relationships with agentic AI interactions during the enrollment journey
What’s in EAB’s agentic AI roadmap for 2026, including new conversational experiences and AI-driven campaign orchestration

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In this session, EAB’s enrollment marketing experts will share new insights from our survey of 5,000+ prospective students, revealing how AI is already reshaping college search and yield for both undergraduate and graduate programs. We’ll map four potential scenarios for AI’s long-term impact and outline the strategic foundations that every enrollment office should begin building now.

You’ll also get an in-depth look at how EAB is incorporating agentic AI into our marketing and enrollment ecosystem to deliver highly personalized campaigns and better student experiences.

You’ll learn:

How high school students and adult learners actually use (and perceive) AI today and how their expectations have changed in the last year
How to prepare for multiple AI futures, including no-regrets strategies to protect enrollment regardless of which scenario prevails
How to blend proven campaign design with AI-powered automation, and how to balance human relationships with agentic AI interactions during the enrollment journey
What’s in EAB’s agentic AI roadmap for 2026, including new conversational experiences and AI-driven campaign orchestration

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Hope Krutz

President,

Enroll360

Michael Koppenheffer

Vice President, Enroll360 Marketing, Innovation, and AI Strategy

Webinar Presenter

Madeleine Rhyneer

Vice President of Consulting Services &

Dean of Enrollment Management

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