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On-Demand Webinar

The Enrollment-Optimized College Website

An Action-Oriented Overview of Key .EDU Features and Performance Standards

Few would dispute that college websites play a crucial role in recruitment marketing—though you might not guess that based on a quick review of a handful of randomly chosen schools’ sites.

This on-demand webinar explains how and why some .EDUs fall short, how to tell whether yours measures up, and practical steps you can take to address areas of underperformance.

Presentation Slides Recording
Watch EAB’s on-demand webinar to learn:
  • Which .EDU performance problems are most common, most consequential, and most easily fixed
  • How to ensure maximum online visibility for your institution, through improved SEO
  • Content topics, messages, and formats that get college-bound students to engage
EAB experts will also offer practical tips on how to make your website vision a reality, including advice on engaging key website stakeholders (including academic leaders), best practices for website data and analytics, and performance benchmarks you can use to identify opportunities for improvement.

Both enrollment and marketing leaders will benefit from content covered in this webinar; we recommend that you attend jointly.

Watch On-Demand

Presenters

JP LaFors

Senior Director,
Accounts and Strategy
Areas of Expertise
  • Direct Marketing
  • Strategy and Planning
  • Integrated Marketing
Ed Hock

Vice President,
Enrollment Services
Areas of Expertise
  • Enrollment Analytics
  • Advancement Marketing
  • Enrollment