Presenters

Jocelyn Powers
Vice President, Adult Learner Recruitment









Lendora Alston
Director, Creative Strategy









Chelsea Taylor
Associate Director, Product Strategy



Areas of Expertise
  • Continuing and Online Education
  • Curriculum and Academics
  • Strategy and Planning
Webinar

Evergreen Marketing: Campaign Strategies You Need to Recruit Today’s Graduate and Adult Learners

With graduate enrollment projected to grow less than 1% annually from 2021-29, institutions will need to optimize their marketing campaigns to grow their share of this important market. Doing so will require going beyond the drip marketing campaigns often used to recruit traditional undergraduate students.

Instead, enrollment leaders will need to go one step further and optimize their campaign cadence, creative, and monitoring to fuel enrollment growth in the short-, medium-, and long-term.
On-Demand Anytime
Join our webinar to hear from EAB’s marketing experts about actionable strategies you can use to:
  • Re-engineer the cadence of your marketing campaigns
  • Enhance your creative assets
  • Improve your ability to track and respond to campaign performance indicators
Register Now
On-Demand Anytime