In 2008, Lawrence Technological University saw enrollments tumble when the Great Recession dried up tuition reimbursement programs its students heavily relied on. The cabinet knew they needed to change course to survive.
Over the next decade, university leaders modernized their marketing strategy, designed a market-responsive program portfolio, and transformed the primarily commuter campus into a thriving residential experience. Lawrence Tech’s leadership implemented these strategic changes by accelerating strategic decision making, overcoming faculty skepticism, and achieving board consensus.
Join this conversation with Lisa Kujawa, Associate Provost for Enrollment Management and Outreach at Lawrence Tech, and Sally Amoruso, EAB’s Chief Partner Officer, to learn how Lawrence Tech recovered from the financial crisis and strengthened the university’s ability to weather the crises of COVID-19.