Higher education is facing unprecedented challenges due to budget cuts and shifting policies. But now is not the time to cut back on advancement, particularly annual giving. EAB research shows that every $1 taken away reduces fundraising outcomes by $8.25 — a financial impact few institutions can afford.
As we all adjust to a shifting funding landscape, annual giving remains the most effective tool to generate flexible revenue and sustain long-term growth. Download the executive summary to explore why now is such a critical moment to invest in annual giving.
As we all adjust to a shifting funding landscape, annual giving remains the most effective tool to generate flexible revenue and sustain long-term growth. Download the executive summary to explore why now is such a critical moment to invest in annual giving.
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