Expanding Prospective Student Engagement Virtually

A Case Study with Maple University*

In the absence of in-person recruitment events during COVID-19, Maple’s law school sought to increase engagement with prospective students virtually by hosting a mock online class. Maple partnered with EAB to optimize their event marketing communications and grow event registration and attendance.

Download the case study to see how Maple increased registration for their virtual mock class by nearly 400% and showcased their online learning capabilities to 280+ attendees.

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*A pseudonym