Florida A&M University (FAMU) is a large, public university located in Tallahassee, Florida that enrolls nearly 10,000 students a year. Prior to their EAB partnership, FAMU struggled to consistently and effectively reach their full donor pool. Review this case study to see how FAMU increased internal bandwidth from their partnership with EAB’s Advancement Marketing Services in order to deploy their traditional fundraising campaigns with smarter audience targeting, refreshed creative, and deeper personalization efforts.
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