Grad PLUS Ends July 1: How to Protect Fall Enrollment and Revenue
Thursday, May 21 | 12:15-1:00 p.m. ET

A Preview of Our Pricing and Aid Optimization Services for Graduate and Professional Programs

With just over a month before Grad PLUS is eliminated and federal borrowing caps take effect, institutions face urgent decisions about pricing and aid strategy to protect fall enrollment and revenue.

Yet many graduate and finance leaders still lack a clear view of which programs are most exposed—or where their enrollment funnel is vulnerable. With more than half of graduate borrowers expected to fall outside new federal loan limits, the impact on net tuition revenue could be immediate.

Join EAB's graduate pricing and aid experts for a focused look at what's changing, along with a live preview of how institutions are assessing risk and implementing strategies to respond.


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In this session, you’ll see how institutions are responding to the new graduate funding landscape, and where they’re taking action to:

  • Determine enrollment funnel risk exposure by program as Grad PLUS ends
  • Model and test pricing and aid scenarios to understand impacts on enrollment, revenue, and class profile
  • Adjust strategy in real time using program-level insights and market benchmarks

We’ll also share how one institution used pricing and aid strategy to increase enrollment by 11% without increasing scholarship or aid spend.

See the approach in action and leave with a clearer path forward before these policy changes take effect.

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Speakers

Grace Kiernan
Director, Adult Learner Recruitment
D.J. Erickson
Principal, Financial Aid Optimization