Inside the Mind of Gen Z

Presenters

Michael Koppenheffer, 
VP of Marketing Programs






Tom Taylor, 
Senior Consultant and Principal


Areas of Expertise
  • Digital Marketing
  • Market Research
  • Strategy and Planning
On-Demand Webinar

Actionable Insights to Recruit Today's Teens

Recruiting students in today’s competitive, digitally complex landscape requires an in-depth understanding of their attitudes and behaviors. With the digital landscape changing rapidly and COVID-19 exacerbating recruitment challenges, we have never been more committed to understanding the needs and desires of pre-college students.
Our most recent findings come from a variety of research activities, including a partnership with CGK, a leading generational research firm. We worked with them to survey students directly, collecting over 30 user-generated video diaries and more than 1,000 student survey responses.

Watch the on-demand webinar to learn more about how this generation approaches college decision-making and how you can use that knowledge to inform marketing strategies and build greater affinity with your school.

This on-demand webinar answers key questions such as:
  • What motivates and prevents students from researching colleges?
  • Which recruitment messages resonate most with pre-college Gen Z?
  • How do student expectations differ based on communication channel?   
Watch on-demand