How to Capture the 8-Second Attention Span of Gen Z—and Leave a Lasting Impression
Download the on-demand resources
You might be surprised to find that despite growing up with smartphones and social media, Gen Z values authenticity—especially in how they engage digitally. They prefer to put their trust in real people over polished paid content. While digital marketing is essential to any well-designed recruitment-marketing strategy, costly missteps occur when a college’s messages are perceived as inauthentic or they get lost in a maze of digital communication channels.
During this session, we explore:
- How college-bound students engage with digital media
- How to make the most of the different social media platforms
- Advanced techniques tested by our R&D teams
Additional resources:
- From Inside Higher Ed: "Instagram on the Rise"
- White Paper: "Recruiting the Digital Native"
