The Graduate and Adult Prospects You’re Missing and How to Reach Them
How to Use Digital Marketing and First-Party Data to Recruit Stealth Shoppers Early

Tuesday, April 21 | 1:00-2:00 p.m. ET

Today’s graduate and adult “stealth shoppers” are researching programs independently and anonymously, making it harder for institutions to capture and convert their interest. A strong digital strategy can help you identify and engage prospective students earlier in their journey—before they ever submit an inquiry. From optimizing program webpages to leveraging first-party data and social listening, institutions must adopt new tactics to stay competitive in a rapidly evolving enrollment marketing landscape.

Join our webinar to:
  • Learn five key strategies to identify and recruit stealth shoppers
  • Explore how to use retargeting in a world without third-party cookies
  • Discover practical steps to refine your marketing approach and increase inquiries for your graduate and adult-serving programs

Register Now

Presenters

Grace Kiernan
Director
Adult Learner Recruitment
Todd Heilman
Senior Consultant & Principal, Adult Learner Recruitment