Presenters

Wenie Lado
Senior College Success Manager, College Greenlight







D.J. Erickson
Associate Principal, Financial Aid Optimization




Areas of Expertise
  • Enrollment
  • Marketing and Recruitment
  • Pricing and Financial Aid
Webinar

Address Today’s Affordability Concerns: Communication Strategies From a College Greenlight Partner

Many students—especially those from underserved backgrounds—are limiting their college applications based on perceived affordability. Additionally, many students are not waiting for their award letters before making their final enrollment decision.

This is why messaging about cost of attendance, types of aid offered, and how to qualify for aid are increasingly important for recruitment teams to address long before admission. So how can you help answer the million-dollar question, “Can I afford this college?”

Please join College Greenlight for a panel discussion that highlights how the Illinois Student Assistance Commission (ISAC) helps students understand financial aid and recommendations for clearly communicating your financial aid policies to underserved students.
Recording Available On Demand

During this panel discussion, you'll learn: 

  • Common perceptions about affordability that impact enrollment
  • How the Illinois Student Assistance Commission trains advisers to interpret financial aid policies and award letters
  • Tactics to clearly describe any “gaps” in your award packages
Watch Now
Recording Available On Demand