Case Study Results

Growing Degree Completer Enrollment Through a Data-Backed Intent Marketing Strategy

A Case Study with Bamboo University*

Bamboo aimed to grow enrollment in their adult degree completer program, yet struggled to consistently reach and recruit students due to issues with email deliverability.

Learn how EAB helped Bamboo launch strategic, multichannel intent marketing campaigns at scale to ultimately increase adult degree completer enrollment by 26% and net tuition gain by $520,000 in 2021.

*A pseudonym

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