Adnan Sosic
Director, Marketing Analytics






JP LaFors
Senior Strategist and Principal
Agency Services

The Heart of 2025 Enrollment

A Web-Centric Marketing Strategy

In today’s crowded digital landscape, standing out requires a new approach—a holistic marketing strategy designed to optimize the prospect experience and drive action toward enrollment. As the #1 resource for prospective students during their college search, your website must be at the heart of that ecosystem.

How can you build and implement a .edu-centric strategy that delivers on these goals? 
On-Demand Recording & Slides

EAB experts dive into how a website-centered marketing strategy can make 2025 the year your institution drives visibility, engages students, and converts more interest into enrollment.

This session covers:
  • New enrollment realities, including evolving student search behaviors, AI, and rising competition
  • Key 2025 trends in AI search, digital advertising, content strategy, and analytics
  • Success stories from partners seeing boosts in search visibility, keyword rankings, form engagement, and enrollment
Watch Now
On-Demand Recording & Slides