How Higher Ed Marketing Leaders Are Preparing for the Next Recruitment Cycle
Insights from our survey of 120+ marketing leaders—and what they mean for your digital strategy and enrollment growth

June 9, 12:00 - 1:00 p.m. ET
As higher ed marketing leaders prepare for the next recruitment cycle, many are asking the same questions: What strategic investments are my peers making as budgets tighten and AI reshapes college discovery? And what should my team do differently to stay competitive in the cycle ahead?

While 61% of enrollment marketing dollars now support digital efforts, budget growth has stalled, forcing institutions to rethink how they drive visibility, performance, and return.

To better understand how leaders are adapting, we surveyed 120+ heads of marketing on strategic priorities, budget trends, channel investments, and the growing influence of AI on enrollment marketing.

Register now:

 

In this webinar, former higher ed CMO and current marketing strategist Val Fox will share four key survey insights and recommendations to help marketing leaders strengthen owned assets, improve digital visibility, and achieve enrollment growth.

You’ll learn:

  • How leaders ranked marketing priorities and the critical gap quietly undermining enrollment strategies
  • Which AI capabilities leaders are prioritizing next, and why many teams aren't ready to deploy them
  • How flat budgets and rising ad costs are reshaping investment toward high-impact owned channels
  • Where institutions are finding new capacity through flexible team models, AI-enabled workflows, and strategic partnerships

Webinar Presenter

Val Fox
Senior Director, Marketing and Enrollment Solutions

Val Fox is a Senior Director and Principal with a focus on partner development in EAB's Enrollment Solutions division. Val brings over a decade of higher education experience, having consulted for dozens of universities and serving as the Chief Marketing Officer at Bentley University. Prior to higher education, she worked at Forrester Research, helping organizations adopt digital-first strategies to reach - and stay relevant with - consumer audiences.
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