How Higher Ed Marketing Leaders Are Preparing for the Next Recruitment Cycle
Insights from our survey of 120+ marketing leaders—and what they mean for your digital strategy and enrollment growth

On-Demand Recording and Slides
As higher ed marketing leaders prepare for the next recruitment cycle, many are asking the same questions: What strategic investments are my peers making as budgets tighten and AI reshapes college discovery? And what should my team do differently to stay competitive in the cycle ahead?

To better understand how leaders are adapting, we surveyed 120+ heads of marketing on strategic priorities, budget trends, channel investments, and the growing influence of AI on enrollment marketing.

Access On-Demand Recording & Slides:

 

In this on-demand webinar, you’ll learn:

  • How leaders ranked marketing priorities and the critical gap quietly undermining enrollment strategies
  • Which AI capabilities leaders are prioritizing next, and why many teams aren't ready to deploy them
  • How flat budgets and rising ad costs are reshaping investment toward high-impact owned channels
  • Where institutions are finding new capacity through flexible team models, AI-enabled workflows, and strategic partnerships

Webinar Presenter

Val Fox
Senior Director, Marketing and Enrollment Solutions
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