On-Demand Recording and Slides
Occidental College knew they needed to strengthen their digital presence to better support enrollment goals. Like many institutions, Oxy lacked a formal SEO strategy, dedicated web resources, and performance data to guide decisions. In partnership with EAB, the team built an enrollment-focused content strategy that improved search visibility and created the internal capacity to sustain and scale their work.
Today, that foundation is driving more data-informed decisions, stronger engagement, and measurable progress toward enrollment goals.
Join Perrine Mann, Vice President of Marketing and Communications at Occidental, and EAB’s Corrine Turke for a conversation on how the team approached this work—and how your team can apply similar strategies without a full website redesign.
The result: Occidental increased organic users by 11% at a time when many are seeing declines, generated 34.9M additional search impressions year-over-year, and achieved an 87.7% engagement rate—more than 20 points above the higher ed benchmark.
This session explores:
• How Occidental prioritized content strategy to better support enrollment goals
• How the team approached resourcing, capacity, and long-term sustainability
• A strategic Q&A with Occidental’s VP on prioritization, investment decisions, and enrollment strategy
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