How Students View and Use AI in College Search
Insights from a Survey of 5,000+ High School Students

Generative AI has rapidly moved from novelty to necessity in students’ lives, and it is quietly reshaping how they search for colleges and think about their futures. At the same time, students’ relationship with AI is far from straightforward, creating new challenges and opportunities for enrollment leaders navigating an increasingly AI-mediated search environment.

Now On-Demand

Watch Now

In this on-demand webinar, EAB experts will share findings from a national survey of more than 5,000 high school students examining how AI fits into daily life, college search, and career planning. We’ll explore how students are using AI as a planning and decision-support tool, the ways they expect AI to influence career choices, and how poorly executed AI-driven college communications risk undermining trust.

This on-demand webinar will help enrollment leaders:

  • Understand how AI is influencing students' early discovery and first impressions
  • Navigate student skepticism toward AI-driven outreach and personalization
  • Respond to growing uncertainty about AI’s impact on careers and college value
  • Align digital strategy and messaging with how students actually search and decide today

Webinar Presenters

Michael Koppenheffer
Vice President,
Enroll360 Marketing, Analytics and AI Strategy
Pam Royall, Ph.D.
Head of Research,
EAB Enrollment Services