Presenters

AJ Lemheney, Vice President and Executive Director, Division of Graduate and Continuing Education at Muhlenberg College




Kevin Shriner, Senior Director, EAB Adult Learner Recruitment


Areas of Expertise
  • Curriculum and Academics
  • Professional and Adult Education
  • Strategy and Planning
Webinar

How to Increase Enrollment by Better Understanding Prospective Graduate Students

In this webinar, we will explore how academic leaders can optimize their plans for graduate growth by better addressing the preferences and needs of prospective students—an increasingly important initiative in today’s uncertain environment. One institution, Muhlenberg College, will share the student-centric approach they’ve used to launch new graduate programs and establish brand identity in a crowded graduate market.
April 9 1:00-1:45 pm ET
AJ Lemheney, Vice President and Executive Director of the Division of Graduate and Continuing Education at Muhlenberg College, will join EAB’s Kevin Shriner to explore crucial questions associated with launching new graduate programs.

In this webinar, you will learn:
  • Key insights from a survey of graduate and adult students
  • Approaches for developing in-demand programs using market research
  • Tactics for deploying highly personalized and data-driven marketing at scale
Register for the Webinar
April 9 1:00-1:45 pm ET