Search Isn’t Enough Anymore: How to Strengthen Your Graduate Lead Pipeline in the AI Era
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A practical framework for improving visibility, diversifying lead sources, and stabilizing your pipeline

AI-driven search and stealth shopping behaviors are making graduate lead generation strategies less reliable. In EAB’s latest survey of prospective graduate students, 5.3x more respondents reported using AI tools such as ChatGPT for program search year over year.

As traffic from organic and paid search declines and inquiry volume becomes a less predictable signal of demand, enrollment and marketing leaders need new strategies to maintain visibility and build a more resilient lead pipeline.

Watch this webinar to learn how enrollment and marketing leaders can:

  • Assess and improve AI visibility
  • Diversify lead sources to reduce dependence on traditional and paid search
  • Stabilize top-of-funnel demand in an AI-driven enrollment landscape

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Presenter

Todd Heilman
Senior Consultant & Principal, Adult Learner Recruitment
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