The New Economics of Graduate Enrollment: How VPEMs Can Drive Sustainable Revenue Growth

Wednesday, November 4 | 1:00-2:00 p.m. ET
Graduate enrollment is a critical revenue opportunity for many institutions, but the path towards growth has become more complex. Shifting student expectations, the end of Grad PLUS loans, changing search behavior, and intensifying competition are forcing enrollment leaders to look beyond headcount and make more deliberate choices about where and how to grow.

Join EAB expert and former VPEM Beth Donaldson for a strategic discussion on the changing economics of graduate enrollment. We’ll explore how VPEMs can better align enrollment strategy with revenue goals, respond to evolving student perceptions of value and affordability, strengthen program differentiation, and use competitive and market intelligence to focus investment where it is most likely to pay off.

Attendees will leave with insights and strategies to:
  • Distinguish sustainable growth opportunities from areas of increasing portfolio risk
  • Anticipate how financing changes and evolving perceptions of value may affect student demand and yield
  • Identify where stronger differentiation and competitive intelligence can improve program performance
  • Make more confident decisions about where to invest, adapt, and prioritize resources

Register Now

Beth Donaldson
Managing Director, Consulting Services, Adult Learner Recruitment
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