Increasing Adult Learner Enrollment with Data-Driven Marketing

A Case Study with Birch University*

Faced with increased local and national competition, Birch University’s adult degree completer program struggled to maintain enrollment volume.

Birch partnered with EAB to raise awareness and engagement among key prospect audiences, ultimately resulting in 65,000 unique prospects reached by digital ads and 22 enrollments influenced by EAB campaigns.

Download the case study now to learn the strategies EAB and Birch University used to generate awareness, maximize applications, and drive enrollments among right-fit prospects.

*A pseudonym