Presenters


Savon Sampson
Senior Strategic Leader, Adult Learner Recruitment, EAB









Naomi Fink
Account Executive, LinkedIn









Ashley Walker Colquitt
Dean, College of Graduate Studies, Georgia Southern University




Areas of Expertise
Enrollment Strategy
Recruitment Marketing
Professional and Adult Education
On-Demand Webinar

Innovations in Targeting for Adult Learner Programs

Data-Driven Tactics for Finding Your Right-Fit Graduate, Online, and Degree Completion Students

As the COVID-19 pandemic has created new challenges for undergraduate enrollments, many institutions are seeking to take advantage of increased opportunities for growth in graduate and online programs. However, the large and diffuse adult learner market makes program prospects difficult to find and engage, with as many as 70% of adult learners applying as “stealth applicants,” meaning they’re unknown to your institution until they start an application.

To succeed in reaching these prospects early on in their enrollment journey, institutions will need to deploy a sophisticated, multi-faceted approach to targeting.
Watch On-Demand Anytime
Join EAB, LinkedIn, and Georgia Southern University to discuss innovative approaches to targeting and recruiting adult learners. You’ll learn the strategies Georgia Southern used to expand their best-fit prospect pool and grow graduate enrollment in 2020, including:

  • Identifying new potential right-fit students with consumer analytics and machine learning
  • Launching data-driven LinkedIn campaigns to nurture prospects throughout the student journey
  • Leveraging insights from a database of 200 million US consumers to improve marketing engagement
Watch Now
Watch On-Demand Anytime