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Advancement Marketing Services: Executive Summary

5 Reasons Higher Ed Leaders Should Invest in Annual Giving Programs


Annual giving has often been a secondary priority for advancement efforts focused on major and principal gifts. However, as institutions grapple with compounding issues like declining tuition revenue, less engaged donors and alumni, staffing challenges, and constrained budgets, a focus on annual giving can help bolster the bottom line. Fill out the form to explore five reasons why Presidents and executive leaders should reevaluate and reinvest in annual giving programs.




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