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Case Study 

Using Data-Informed Research to Transform a University

How a small private technical university partnered with EAB to improve campus recruitment, retention, and decision-making


In the early 2000s, Lawrence Technological University, a private university with 2,848 students, was largely a commuter campus with many post-traditional students. The end of that decade brought a global recession that cost Lawrence Tech more than 400 students as tuition reimbursement programs dried up. Leadership knew the institution needed to change in order to survive.  

After initially partnering with an EAB research forum in 2010, Lawrence Tech expanded the scope of this relationship over the next several years, joining EAB’s Global Research Partnership in 2018.

The impact of Lawrence Tech’s partnership with EAB is evident across the institution, from enrollment and program growth to improvements in key student outcomes. As one Lawrence Tech leader said, “Everything we’ve done with EAB, from recruitment to retention to marketing, is all paying off now.”  

Download the case study to learn how Lawrence Tech:

  • Modernized and refocused their enrollment marketing strategy to increase the number of freshman applications by 42%
  • Launched new programs based on market demand, including a new Nursing degree program with cohorts of 32 students
  • Engaged students in campus life, driving a 32.3 percentage-point increase in housing first-year residential students
  • Implemented academic support initiatives to improve student success, including a 5.9 percentage-point increase in the six-year graduation rate
Download the Case Study 
“The relationship with EAB has helped me be a better enrollment professional and helped me and my team build better relationships on campus.” ― Lisa Kujawa, Associate Provost for Enrollment Management and Outreach