Crafting a lead generation strategy is a large feat, but the work isn’t over once it’s created. Effective lead generation requires consideration across four key areas: Lead volume, quality, performance, and budget.
This toolkit, based on 15+ years of work in the graduate and adult learner space, focuses on monitoring and optimizing your lead generation strategy. Complete this toolkit to:
- Gain best practices in dashboard creation and monitoring
- Explore common funnel problems and tips on how to address them
- Lean how to use KPIs to evaluate performance at the end of your enrollment cycle
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