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On-Demand Webinar

Cultivating Pipeline: Expanding Focus on Leadership Annual Giving

Join us for a webinar to discuss why unlocking leadership annual giving is key to your broader fundraising strategy, and how you can increase your staff’s capacity and efficiency in pursing these higher revenue donors.

On-Demand Watch Anytime

About the Webinar

Amid tight budgets and lean staffing, advancements leaders are looking for ways to best leverage their existing resources. Leadership annual giving is a particularly appealing opportunity, but staff are working to continuously balance their time invested in broader annual giving appeals versus these high-touch efforts to build a pipeline for major gifts.

Let’s be clear – developing a strong leadership annual giving program requires significant time and a dedicated level of attention from your staff – as well as sustained efforts to ensure you are deploying the highest-return efforts to keep alumni and donors engaged.
Watch this webinar where we will discuss why unlocking leadership annual giving is key to your broader fundraising strategy, and how you can increase your staff’s capacity and efficiency in pursing these higher revenue donors.

During this webinar, our experts will:
  • Outline clear actions to help your team deliver broad annual giving appeals and focus on pipeline development
  • Offer tangible takeaways that you can use immediately, including an example of leadership segmentation and messaging.
  • Explain the role giving societies play in your fundraising efforts, and how EAB’s Society Builder Program can help support those initiatives.

Speakers/Experts

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Brad Shafer

Consultant - Advancement Marketing Services
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Mark Shreve

Senior Director, Partner Development
Watch On-Demand