Presenters

Janek Nikicicz
Senior Data Scientist








Jocelyn Powers
Vice President, Partner Development





Areas of Expertise
  • Yield Management
  • Enrollment Analytics
  • College and University Strategy
Webinar

Leveraging Data Science to Optimize Your Adult Learner Recruitment Strategy

In today’s challenging graduate, online, and adult learner markets, enrollment leaders must use data to innovate and remain competitive. Data science and analytics enable enrollment leaders to expand their pool of prospective students, optimize creative, and provide insight into campaign performance. But developing the sophisticated data science capabilities to do so can be complex and resource-intensive.
On-Demand Anytime
Watch this webinar to hear from our adult learner recruitment experts and in-house data scientists about the tactics that have helped EAB partner universities:

  • Generate an audience of right-fit prospective students
  • Develop and deploy personalized marketing messages at scale
  • Measure campaign performance and inform strategic campaign updates
Register Now
On-Demand Anytime