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On-Demand Webinar

Understanding the Graduate Business Candidate’s Dynamic Journey to Enrollment

Insights for Finding and Recruiting Today’s Students

In a competitive graduate business market, having a deep understanding of students’ preferences and expectations can help you improve your marketing—and give you an edge over the other institutions. However, student behaviors are changing, and it can be challenging to keep pace with their current motivations, fears, and journey to enrollment.

This webinar shared insights and strategies from EAB’s recent research on the business candidate mindset, based on behavioral analyses of thousands of prospective students across the country.

Watch this webinar to:

  • Hear key takeaways about how 100k+ business candidates behaved in the enrollment funnel, with tips to help you better predict and plan for your prospects’ actions
  • Gain insight into how students search for and compare institutions, so you can meet them where they are
  • Explore how you can optimize your lead generation and marketing strategies to meet your graduate business program enrollment goals
Watch the On-Demand Webinar

Presenters


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Dan Olson

Managing Director,
Audience Development
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Sian Blake

Senior Director,
Partner Development