This insight paper was created to help enrollment leaders reorient to a higher education marketplace that is being transformed by a historic convergence of disruptive forces.
The report is organized into five main sections, each addressing a different strategic priority, as follows:
- Understanding the decreasing demand for higher education
- Navigating a hostile cultural context
- Serving a new kind of student
- Increasing market share
- Retooling the admissions office
Each of the five sections above comes with a corresponding self-test, aimed at helping enrollment leaders assess their readiness to engage each strategic priority and triage their attention across competing efforts.