On-Demand: EAB’s Data-Driven Marketing and Innovation

Download the on-demand materials by completing the form to the right.

Every year, EAB conducts hundreds of recruitment-marketing field tests and research interviews with enrollment leaders to aggregate data on millions of student interactions. The data sets, coupled with analytic capabilities, generate the information you need to make informed decisions at critical moments in the enrollment funnel.
During this session, we’ll explore:
- The “Six Ps” of EAB Recruitment-Marketing Testing
- The “Pilots Approach” to evaluate new EAB service components, including parent-first engagement
- Advanced techniques tested by our R&D teams
- Results from our most recent market research on the behavior of high school students
In this 40-minute session, Emily Bauer, Vice President of Program Marketing at EAB, and Kate Ragsdale, Vice President of Client Development at EAB, discuss a vision to harness collective insights to help you succeed in an increasingly difficult recruiting environment.

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