Savon Sampson
Senior Director, Research

Webinar

Meeting the Moment of Mega-Stealth Shopping: Communicating Your Programs' Value to Gen Z

Gen Z will account for 60% of the total graduate and adult learner market in just a few years—but most leaders of graduate and online programs haven’t optimized their enrollment marketing strategy to reach and recruit this next generation of adult students.
On-Demand Recording & Slides
EAB experts discuss our latest research on changing adult learner behavior and essential strategies to enroll Gen Z, including:
  • Engaging students on social media channels like TikTok
  • Creating authentic marketing messages that will cut through the noise
  • Designing your program webpages for stealth shoppers
Watch Now
On-Demand Recording & Slides