AdultLearners-011-Asian-woman-listening-to-lecture-in-classroom-with-group-circle.png
On-Demand Webinar

5 Steps to Create High-Quality Digital Marketing Messaging

Optimizing Your Creative for Graduate and Adult Learners

Increased competition has made recruiting graduate and adult students difficult. From 2005 to 2021, the number of graduate programs rocketed up 69%, crowding the market and overwhelming students with options. How do you begin to break through the noise to ensure your marketing stand out to your target audience?

On-Demand Slides & Recording
Testing your ad messaging is crucial to ensure your budget isn’t wasted on creative that isn’t working. Using this method to fine-tune your digital marketing strategy can help you ensure your ads resonate with prospective applicants.

Watch this webinar to:

  • Learn the 5 steps to test your digital marketing messaging cost-effectively
  • Hear how you can use research to determine potential ad themes
  • Gain methods for developing a testing framework to facilitate efficient A/B testing
Watch the On-Demand Webinar

Presenters


DOlson.png

Dan Olson

Managing Director,
Audience Development
Image-expert-mary-virginiaspencer-circle_550x550.png

Mary Virginia Spencer

Associate Director,
Partner Development