Messaging that Matters: What Domestic Grad Students Want to Know

Recruiting domestic graduate and adult students is challenging but more necessary than ever, as travel bans and visa restrictions fuel instability in the international student market. Institutions must double down on their efforts to engage and enroll domestic students to meet growing enrollment goals.

Highly resonant messaging is crucial to recruit graduate and adult learners effectively. Our 2025 Adult Learner Survey explored the topics that 8,000+ prospective students care most about as they consider going back to school. Download the executive summary to learn what questions domestic graduate students are asking and how best to answer them.

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Download the Summary