Inside Miami University–Oxford’s Precision Recruitment Strategy
Now On-Demand

Across the country, enrollment leaders are navigating sharp shifts in student demand, intensified competition for high-achieving prospects, and widening yield and enrollment gaps. But Miami University - Oxford is meeting these challenges head-on, shifting their strategy, expanding awareness in high-opportunity markets, and using Appily to connect with right-fit students earlier and more effectively.

Watch Now

A Conversation with Bethany Perkins, AVP of Admission

In this 30-minute Q&A, Bethany shares how her team:

  • Optimizes name buys with sharper market insights
  • Increases audience precision through academic and interest-based filters
  • Engages students earlier through summer outreach programs
  • Captures the attention of in-state students considering out-of-state alternatives

What You’ll Gain
You’ll gain clear, actionable ideas to refresh your strategy, engage students more effectively, and strengthen yield in the year ahead.

Webinar Presenters

Abigail Wells
Principal, Partner Success
EAB
Bethany Perkins
AVP of Admission
Miami University - Oxford, OH