Unlocking a Modern Advancement Strategy with Digital Marketing: How Digital Marketing Delivers Greater Results for Advancement Leaders

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Alumni and supporters are scrolling, clicking, and engaging with causes that capture their attention right now. The digital world has redefined what meaningful connection looks like, yet many advancement teams are still leaning on old approaches that no longer match the pace or expectations of today’s audiences.

Watch this webinar as explore why digital marketing has become one of the most effective ways to build the next generation of donors, bring lapsed donors back, and drive steady year-over-year growth. Advancement leaders who invest in digital are already seeing stronger fundraising outcomes, broader reach, and more efficient use of limited budgets.

EAB’s Jenny Jones and Meridith Nelson share how digital marketing can:
  • Expand your reach beyond known audiences to engage the next generation of donors
  • Convert more prospects into donors through targeted outreach
  • Stretch limited budgets further without sacrificing impact
  • Deliver a more relevant, timely, and connected donor experience
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Jenny Jones
Principal, Advancement Marketing Services
Meridith Nelson
Director, Partner Development