Multichannel Marketing Drives Graduate Growth in a Highly Competitive Market

A Case Study with Elm University*

After several years of steady growth, Elm University, a private, graduate university in the Midwest, suddenly faced steep competition due to the launch of 12 similar programs from competitors in one year.

Download the case study to learn the strategies Elm used in partnership with EAB to meet their enrollment goals despite increased competition.

*A pseudonym

Using EAB’s data-driven targeting strategies, Elm successfully identified new, right-fit students and expanded recruitment efforts nationally, resulting in +4% increase in enrollment growth during a year that they had expected steep declines.

Within one year, Elm enrolled their largest cohort ever and achieved a 7:1 ROI from partnership with EAB.

Fill out the form on the right to learn how they did it.

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Multichannel Marketing Drives Graduate Growth in a Highly Competitive Market

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