On September 28, the Assembly of the National Association for College Admission Counseling voted to remove provisions from its Code of Ethics and Professional Practice that may violate antitrust laws, including:
- Prohibition on recruiting students who are committed to attending another 4-year institution
- Prohibition on recruiting students who are currently enrolled at another 4-year institutions
- Prohibition on offering special perks to Early Decision applicants/matriculants
A panel of current and former practitioners, as well as our in-house lead enrollment researcher, discussed the impact this vote will have on student recruitment and trends in the enrollment landscape, including:
- An increased importance on minimizing summer melt
- Improved monitoring of potential transfer-outs
- A push to build transfer-friendly recruitment infrastructure
- Adoption of Early Decision special offers
Panelists included:
- Dr. Robert Alexander, Vice President for Enrollment and Communications, Millsaps College
- Alex Bloom, Associate Director, Research, EAB Enrollment Management Forum
- Madeleine Rhyneer, Vice President of Consulting Services, EAB Enrollment Services