Preparing for the Impact of a New NACAC Code of Ethics

Listen to the panel on-demand.

  •  A 30-minute Q&A discussion about how the NACAC vote will affect undergraduate recruitment.

  • On September 28, the Assembly of the National Association for College Admission Counseling voted to remove provisions from its Code of Ethics and Professional Practice that may violate antitrust laws, including:
    • Prohibition on recruiting students who are committed to attending another 4-year institution
    • Prohibition on recruiting students who are currently enrolled at another 4-year institutions
    • Prohibition on offering special perks to Early Decision applicants/matriculants

    A panel of current and former practitioners, as well as our in-house lead enrollment researcher, discussed the impact this vote will have on student recruitment and trends in the enrollment landscape, including:
    • An increased importance on minimizing summer melt
    • Improved monitoring of potential transfer-outs
    • A push to build transfer-friendly recruitment infrastructure
    • Adoption of Early Decision special offers

    Panelists included:
    • Dr. Robert Alexander, Vice President for Enrollment and Communications, Millsaps College
    • Alex Bloom, Associate Director, Research, EAB Enrollment Management Forum
    • Madeleine Rhyneer, Vice President of Consulting Services, EAB Enrollment Services