New College Freshmen: Perspectives on College Choice

  • This past November, EAB Enrollment Services conducted a study of 4,700+ college freshmen from over 900 colleges and universities to evaluate their college selection process.

    Download the results from our study New College Freshmen: Perspectives on College Choice to inform enrollment strategy for your next entering class and to learn:

    • The types of schools students considered
    • What information sources were used to gather information
    • How students were interacting with colleges via social media during the recruitment process
    • How digital advertising played a part in recruitment
    • How many applications and deposits students made
    • Students’ on-campus experience and satisfaction with their college choice

    Fill out the form to the right to download the survey results.

Section 2: Spin Straw into Gold